I have seen the same expression in countless faces from closer people and strangers when they could not find their mobiles phones. Even when there are numerous celebrities, CEOs, politicians and doctors providing her wisdom about the relevant role of giving ourselves time to stop using gadgets, mobile phones, computers or other similar products. The truth is the majority of us is always using them even most of our time. It is not a crime but studies about the prejudice of our need for reading information, chatting, watching videos, listening songs, answering e-mails, among other activities is sort of damaging our time to rest or enjoying our free time.
Furthermore, it is interesting our attraction for buying new products and developing a need to be connected with others all the time. I have seen persons in conferences, clubs, bars, families’ dining tables, even in the church, who are not able to stop checking, playing, listening songs, reading news, watching movies, chatting on Whatsapp, among others activities. Basically, our mobiles are becoming an extension of ourselves. My favorite app is Google Maps, I really do not know what I’d able to do without it on my mobile. However, this change in our ways to interact with others in the real world would expose some troubles. Sometimes, people is tired of someone’s lack of common sense while using gadgets in social situations. Especially, mobile phones but what really move us to feel all the time the need to check once and again the screens. Why could we not get out without them? Thousands of human beings had lived through different decades without using one of these gadgets, I used to avoid them and then I bought two, when I decided to pay for mobile’s service for the first time.
E. Wilson explained in her book about Artificial Intelligence an example about the human’s response to the interaction between humans and technology. Even more when we The author mentioned a research to discover how the participants’ emotions would be modified after an interaction with a software. Of course, under specific goals, the software imitated a psychologist counseling to people about their issues. Without doubts the unconventional factor in the experiment was the participants were feeling comfortable while being assisted by the software and identified their interaction as positive, without being able to find differences between an interaction with a human being or the software.
The new role of gadgets in social consumption
Before the actual digital revolution, the analysis of media was mainly focused in the permanent creation of products for mass-consumption and the field of technology being completely separate like a topic related to science managed for professionals or experts in the field to modify the elements and the quality of their products. The participation of more individuals and groups in the network economy has transformed the perception of what technology and media would give like an opportunity for people to be involved in this field.
There are plenty possibilities about how technology and media’ s products are going to change the ways of people to enjoy the free time, how they approach to others, their ways of perceiving their environments, even the ways of making their works. We could not deny the relevance of studying how are we going to evolve through this process and our daily interactions with new technologies. If we considered again the relevance for changing our societies to vary our paradigms and improve their ways of interaction, the benefits of communication to transform the conditions and issues in different areas like politics, economy, environment, social psychology and technology would be interesting for giving new solutions for some problems.
In Africa, use of mobile phones for increasing the number of people with access to the economy has been mentioned like a good guide of what technology should stop if creators want to transform societies with it. The most important fact is establishing how everyone would have the opportunity to have access around the world and every society would have the occasion of fighting their particular problems, not only with this element, but if they are in a situation to explode these opportunities, it is relevant to produce more solutions and educate people to work on them too.
The topic should have been considered extremely important because the ways of technology are not only increasing the benefits but also the risks for citizens, who are connected to Internet today even when they are wearing just clothes. Under these circumstances, research and studies, also promote that people understand these possibilities is not only a prerogative but a necessary step in every community.
The influence of the past in new developments, make us think about what Sinclair, 1996 et Straubhar denominated like “Globalization, where cosmopolitanism became an invasive effect in different countries and societies, where transnational media start to be available for new audiences”. Digital and mobility had transformed our ways to think, produce, innovate and even our interactions with others crossing borders modifying our comprehension of the world. How do we expect children grow up in this environment generate more questions about our future under the variations from new systems and gadgets to communicate with others.
Even when this situation will produce new elements for producing a new form of colonialism through technology, there would be other possibilities like to stipulate how we could make use of this to change issues like gender, digital divide, lack of access to education, poverty, social barriers, among others. The possibilities are really amazing but we should not wait longer for seeing them.
W-strength 
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